Tuesday, March 31, 2009

Welcome to AltUse

Good Morning and Welcome to the AltUse Blog.

This is what I hope will be something big.

What is AltUse?

At AltUse.com, we believe that less can truly be more. That’s why we set out to create a worldwide repository of alternative uses to extend the utility of everyday products. In an age of financial hardship, perilous climate change, and overflowing landfills, we offer a smart, comprehensive system to tap into the collective intellectual capital of the planet in order to discover and share valuable recycle and reuse strategies. We enable site visitors to save money, and to help save the environment, by putting their stuff to work in new ways.

AltUse.com offers a catalyst for change in the business world by challenging the notion of marketing products for one specific purpose. We seek to increase manufacturing efficiency and product quality, while cutting down on unnecessary waste. Ultimately, the AltUse brand name will become a noun a la 'Kleenex', or a verb such as 'Google', (ie: What's the AltUse?).

The secret sauce of our wiki style site, a proprietary algorithm, simplifies access to the best alternative uses. The code is written in Open Source to facilitate extendability.

Thank you,

Benjamin Goldfarb